Aims and Objectives

As my sample text, I have used a central document from UK Government Food and Farming Policy. To be more precise, this is the MAFF/DEFRA Aims and Objectives for 2001 (As a historical note, this was published a few months after the outbreak of Foot and Mouth disease in the UK).

This table also shows which Tools from the Discourse Analysis Toolbox have been used to analyse particular aims and objectives. There are several tools which have been applied to the whole document, these are indicated at the start.

Not all tools give interesting results for every document - I have focussed on the most interesting results here, but it should be remembered that the sum total of all results from the systematic use of the Toolbox is the main aim - this can then be further analysed and worked on.

1. The Context of Food Policy
2. Government and Policy
Aims and Objectives
Roles of Aims and Objectives
3. Policy Analysis
4. In-depth analysis of sub-topics
5. The Dispositive (Triangulation)
6. Summary
7. Conclusions


  MAFF has the following Aim
Lobby Influences
The Imaginary Reader
Repetition of Sustainability
A1. good quality food which meets consumers' requirements  
A2. modern sustainable, competitive farming and fisheries businesses; and Links and Entanglements
A3. protection of the rural and marine environment and a thriving rural economy  
  and the following Objectives  
O1. To protect public health in relation to farm produce and to animal diseases transmissible to humans Situation Analysis
O2. To sustain and enhance the rural and marine environments and public enjoyment of the amenities they provide and to promote forestry A Site of Struggle
O3. To secure a more economically rational Common Agricultural Policy (CAP) which gives a better deal to consumers and taxpayers and pays due regards to the needs of the environment  
O4. To encourage the development of modern, efficient agriculture, fisheries and food industries which are internationally competitive and responsive to consumers' requirements  
O5. To promote strong and sustainable rural and coastal communities through broadening economic opportunity and enhancing social development  
O6. To administer payments under the CAP fairly and in full accordance with European Union (EU) requirements  
O7. To conserve fish stocks for future generations and secure a sustainable future for the sea fishing industry  
O8. To ensure that farmed animals and fish are protected by high welfare standards and do not suffer unnecessary pain or distress The Dispositive (section)
O9. To reduce risks to people and the developed and natural environment from flooding and coastal erosion  
O10. To safeguard the continuing availability to the consumer of adequate supplies of wholesome, varied and reasonably priced food and drink  
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