The text I have chosen for analysis shows no sign of having been
created by these classical policy analysis techniques
However, there is a range of personal growth techniques which can
be described as 'Intention' techniques. A particular example of
this is called DMA (Fritz, 1984), where the person or organisation
- choose their 10 main problems (e.g. food quality is poor)
- reverse each of the problems, converting each of them into an
intention or goal (e.g. we want good quality food)
- the person/organisation would then choose the three most important
- (The MAFF process stops here, but the DMA process would continue)
- then choose the single most important problem/intention of these,
- then use creative visualisation and other reinforcement techniques
on this one goal,
- by closely observe the results obtained, build positive momentum
The 3 aims and 10 objectives generated by MAFF seem to closely
relate to the first three steps of this process (but apparently
do not fit the subsequent steps).
The way that 'new government' and 'new Labour' operate their marketing
and information efforts, and the way that new agencies and regulators
have been established may represent 'a theory of creating change'
similar to the one embedded in DMA.
It seems likely that a Cnetral Policy unit has visited each Ministry
in turn and used a procedure to develop a standard pattern of Aims
and Objectives for each Department. It is difficult to evaluate
if this is window dressing or if this process is a useful lever
to modernise and improve Government.